The Top 5 reasons Entrepreneurs get Stuck in planning their year AND How to Avoid them
It is so powerful to plan your year in advance and be able to hit the ground running in January. I’ve experienced some of the following reasons myself so now I want to support you with recognizing if any of these areas sound familiar to you and how to avoid them so you can move forward with a powerful year.
#1: Too Busy
This is probably the number one reason some entrepreneurs get stuck in their planning is because they are too busy running the business from the inside with the day to day projects. I can relate to this one until I recognized that if I didn’t spend time working on my business instead of just in it, that I would only make small progress instead of Quantum Leaps…which is what I wanted.
#2: Not Sure How
Many people get stuck in trying to figure all the details of how things will occur in their business that can lead to lack of action on the actual plan. I’ve seen this happen quite often and when you feel stuck, or confused it makes it very difficult in the moment to take any action at all.
#3: Lack of Awareness
This is when you don’t know, what you don’t know. So maybe you have never experienced what it’s like to map out your year and just conduct business as usual. Maybe you’ve wanted to make more progress and to do that you just work even harder, more hours etc. I used to believe this as well, until I learned that there was an easier way to accomplish more, yet work less…If you haven’t been exposed to structuring your marketing and business development this way then you wouldn’t know, right? Just like I look to a CPA to help me figure out my tax advantages, many times I don’t know what I don’t know without that support.
#4: Set them and then forgot about them
This is also another common area that keeps entrepreneurs stuck is not taking action on the plan. For example, many people set new goals in January…or new year’s resolutions, and if there isn’t any structure to support these goals, they are quickly forgotten and then it’s back to business as usual. Out of sight, out of mind…this really applies not only to goals but even your whole business in general.
#5: Really Big Unrealistic Goals
Now I like big goals myself but if it is so big that I don’t even believe it, I am likely to not take action on it and it they just come and go…it creates frustration and people often feel stuck here, setting the same goals over and over again. I believe that if you set big goals, then it requires massive action and support….you don’t have to know how it will all happen but You DO have to believe it will.
Okay so how you avoid these five areas where you can get stuck in your planning?
Let’s take them one at a time…
#1: Too Busy
The entrepreneur who is too busy has to make it a priority to get support and schedule time to work on the business. I know for me, whatever gets on my calendar is what gets done…so I would encourage you to take time each week, to work on your plan and ensure that you are taking action on the highest priority projects that will move you forward.
#2: Not Sure How
The good news is that there are mentors out there that can support you here. Don’t waste time trying to figure it all out yourself unless of course it is part of an area that you want to grow in, that will support your business.
For example, I am not interested in becoming a CPA so I don’t spend much time researching tax advantages. I just go straight to the source, create a plan for my business and implement. On the other hand, in my business I help entrepreneurs with marketing, business development, systems, time management and I spend quite a bit of time investing in mentors and training to be able to best support myself and my clients in those areas…plus it is fun for me to learn those things so I know I’m in the right place.
#3: Lack of Awareness
This is when you don’t know, what you don’t know. So now you know, there is a better way to be able to map out your whole year now, create the structure that you need and have clarity on where to best spend your time and efforts to act on the plan. I do this process with my clients and I call it, “Creating Your Prosperity Plan”. It is amazing to see what happens and the doors that fly open when you have clarity, focus and momentum all focused on your big juicy goals.
#4: Set them and then forgot about them
I am glad that you set your goals, now it’s time to set a plan to actually implement them and see them come to fruition. This is the fun part! When you set up a plan around your goals, use tools to keep them top of mind, and keep taking action, you build momentum that moves you forward in a big way…and now your goals become REAL.
#5: Really Big Unrealistic Goals
I want to stress here that I do believe in setting big goals but the key is if you believe in them and actually take the actions to move you forward. You don’t have to know how it will all happen but You DO have to believe it will and just be willing to take the next step, be willing to commit to your goals and create the structure to support them including the people or partners.
So now, think for a minute how it would feel if YOU had your step-by-step plan ready for action right now to be a step ahead in 2012? If you had all the areas that are important to you incorporated into that plan so you not only moved forward on your big vision, but also enjoyed the process along the way; you had the tools to support you in staying on track; and a simple plan supported all of your big juicy goals so attained or exceeded them…
Well, I want to say it’s possible right now! I invite you to get the support you need to make this happen for you in 2012, and do it now before the holidays.
If you are ready, then I invite you to join me for, “Create Your Prosperity Plan for 2012” right now…and I’m even offering a special birthday discount…but hurry before it expires on my birthday, November 14th at midnight.
I’ve used this plan to double, and then triple my income this past 12 months, and now I want to share it with you for a very prosperous 2012!
I wish you well and I invite you to take ACTION! You can learn more about it here: www.TheCreativeSolutions.com/ProsperityPlan
End the Superwoman Syndrome
Seeing the World through Your Prospect’s Eyes
Mindset Marketing Magic: Seeing the World through Your Prospect’s Eyes
By Rosey Dow The Prospect Profiler™
Marketing at its core means writing and speaking powerful words for sound bites, headlines, articles, or social media. No matter what the point of contact, getting into your readers’ mindset is crucial for success. The vast majority of solo business owners write from their own mindset, using their own viewpoint and their own words to attract prospects. But is this valid?
Some powerful and famous coaches claim that your prospects are just like you. They give strong advice to use your own mindset to write and speak to your market.
But is this valid?
Sometimes. But then again, sometimes not.
If your business targets people on a journey that you have walked—such as coaches helping others through challenges they have faced themselves—then yes. You and your prospects are on the same journey. You are ahead of them on the path, and you can show the way, i.e. cancer survivors helping others through the emotional trauma they have also faced. In that case, your prospects will resemble you in some area. You share the same mindset in this area of your lives.
However, if you offer a skill or insights where your prospect is weak—such as a business coach who is a natural at spotting and developing scalability for business growth—then your prospect will not be like you. Your strong points will bolster their weakness. Marketing to your own mindset will attract people who look at your programs and yawn. They’ll take your freebies and run with them. They don’t really need you at all.
Mindset involves stress points and framing. Stress points are the inner tugs that we all have, the problem we live with at the deepest levels. For example, leaders who are also caregivers feel a tremendous responsibility to be sure everyone within their sphere is safe and well. They crave fulfillment, the sense of a job well done with the status and respect they deserve as a result. They also long for time off, with nothing to remind them of their responsibility—no phone calls, no email, no worries—where they can rest mentally as well as physically.
If your prospect is a leader and caregiver, those 2 stress points create a frame for your marketing campaign. You could say, “Ever wish you could afford to get away where the only sound you hear is surf and sea gulls? Where someone else minds the phone and takes care of everyone while you snooze on the sand?” Your leader/caregiver prospect feels a physical reaction to this word picture. This is a powerful frame for your marketing. Using this mindset, you could create many campaigns with various images showing how your product or service will meet a deep longing she lives with every day. Now you’ve got something that’s every business owner’s dream—an irresistible offer.
Still puzzled about your prospects’ mindset? Pick up your free assessment at http://TheProspectProfiler.com
Rosey Dow is a Prospect Mind Reader. She’ll help you get a grip on how your prospects think and ferret out what they really want—so you can give it to them. She is a multi-published author and Internet marketing specialist. That’s why they call her The Prospect Profiler™.
